In this time of climate change, brands are competing to be more environmentally friendly. Green marketing is the approach of appealing to consumers who are concerned about the state of our planet. Explore this strategy and its role in creating business success with American and Indonesian scholars, Dr. Hannah Stolze and Dr. Dina Dellyana.
Dr. Hannah Stolze, Executive Director, Wheaton College Center for Faith & Innovation
Dr. Dina Dellyana, Business Incubator Director, School of Business and Management, Institut Teknologi Bandung
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